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by IGI Global : Business Innovations in Modern Organizations

ISBN : #1466618477 | Date : 2012-07-30

Description :

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by Entrepreneur Publishing : Content Marketing Strategies: How Delivering Sensational Value Can Help You Build A Digital Media Empire (Marketing Strategy, Content Marketing Tools, Creating Great Content)

ISBN : #1511725400 | Date : 2015-04-04

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by Markus Stolper : Market Driving-Konzept: Modellierung und empirische Prüfung von Erfolg und Erfolgsfaktoren (Applied Marketing Science / Angewandte Marketingforschung) (German Edition)

ISBN : #3835009834 | Date : 2007-12-12

Description :

PDF-6e02e | Markus Stolper präsentiert relevante Strategien und Aktivitäten, mit denen Unternehmen die Marktstruktur und das Verhalten der Marktteilnehmer verändern können und die unternehmensinternen Fähigkeiten sowie Kompetenzen, die ein Unternehmen für erfolgreiches Market Driving besitzen sollte…. Market Driving-Konzept: Modellierung und empirische Prüfung von Erfolg und Erfolgsfaktoren (Applied Marketing Science / Angewandte Marketingforschung) (German Edition)


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Wirkung Integrierter Kommunikation Verhaltenswissenschaftlicher Werbung PDF 82e913e72

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by Franz-Rudolf Esch : Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)

ISBN : #3824467747 | Date : 1998-01-01

Description :

PDF-64f7c | 1. Integrierte Kommunikation als praktische und theoretische Herausforde rung Zur praktischen Herausforderung: Integrierte Kommunikation als strategische Antwort auf die Zersplitterung der Kommunikationswirkung Bereits 1996 bemerkte ein Redner auf einer Tagung: , Das Gebot der Stunde heiBt integrierte Kommunikation” (Sandt, 1991, S. 95). Aufgrund der Gefahren der Desintegration der Kommunikationsi… Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)


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Free Ride Parasites Destroying Business PDF C52e90f15

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by Robert Levine : Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back

ISBN : #0307739775 | Date : 2012-09-18

Description :

PDF-12553 | How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies … Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back


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Electronic Commerce Technical Business Issues PDF 8029b60dd

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by Oktay Dogramaci : Electronic Commerce: Technical, Business, and Legal Issues

ISBN : #0139490825 | Date : 1998-08

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PDF-b9453 | Contains a comprehensive but concise discussion of current research & future challenges of the interactions among the technical, business, & legal aspects of electronic commerce. CD-ROM included…. Electronic Commerce: Technical, Business, and Legal Issues


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Wettbewerbsvorteile KonsumgBCterhersteller Systemangebote Strategischen Unternehmensentwicklung PDF 7c407b04e

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ISBN : #3824477947 | Date : 2003-01-30

Description :

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by Ace McCloud : Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

ISBN : #1640480501 | Date : 2017-03-18

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PDF-b92c4 | Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don’t stumble around in the dark when you could be modeling some … Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing


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Consumer Behavior: Building Marketing Strategy, 11th (eleventh) Edition (International Edition) PDF




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ISBN : # | Date : 2010

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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing) PDF




: Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)

ISBN : #038724378X | Date : 2005-03-29

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PDF-4b64f | Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003…. Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)


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by Scott Klososky : Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

ISBN : #1608320863 | Date : 2011-01-01

Description :

PDF-44956 | A breakthrough executive guide to social technology crowdsourced by a leading theorist. Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting … Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance


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Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance by by Scott Klososky

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Interaktive WertschB6pfung Kompakt Individualisierung Arbeitsteilung PDF 40b33c61a

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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) PDF




by Frank Piller : Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)

ISBN : #3658175133 | Date : 2017-06-27

Description :

PDF-c971e | Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes“ Interaktive Wertschöpfung“ von Ralf Reichwald und Frank Piller. Unternehmerische Wertschöpfung findet heute zunehmend nicht mehr sequentiell im Sinne einer klassischen Wertschöpfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Mitwirkenden. Vor allem … Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)


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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) by by Frank Piller

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by Carlos Hidalgo : Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

ISBN : #1137526785 | Date : 2015-10-21

Description :

PDF-f44e0 | Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book…. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer


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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by by Carlos Hidalgo

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Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404248 | Date : 2014-08-19

Description :

PDF-8a642 | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe…. Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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by Peter Wayner : Digital Cash, Second Edition

ISBN : #0127887725 | Date : 1997-04-21

Description :

PDF-aa990 | This second edition of the highly acclaimed Digital Cash is an updated and comprehensive guide to exchanging money over the Net. Included are detailed algorithms for producing and implementing monetary systems like digital checks, digital coupons, digital cashier’s checks, and divisible cash. Several systems for creating secure credit card transactions are described as well as the many commercial … Digital Cash, Second Edition


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