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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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[Pub.74NxJ] Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness PDF | by John Desmond


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: Internet Spaceships Are Serious Business: An EVE Online Reader

ISBN : #0816699089 | Date : 2016-03-23

Description :

PDF-1ff6b | EVE Online is a socially complex, science-fiction-themed universe simulation and massively multiplayer online game (MMOG) first released in 2003. Notorious for its colossal battles and ruthless player culture, it has hundreds of thousands of players today. In this fascinating book, scholars, players, and EVE’s developer (CCP Games) examine the intricate world of EVEOnline–providing authentic ac… Internet Spaceships Are Serious Business: An EVE Online Reader


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The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo) PDF




by Stephen Voltz : The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)

ISBN : #0071803386 | Date : 2012-12-17

Description :

PDF-e9074 | Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! “These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy.” — KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe drop… The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo)


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[Pub.15Tbk] The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (Marketing/Sales/Adv & Promo) PDF | by Stephen Voltz


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Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) PDF




by Christian Schnee : Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)

ISBN : #1138796565 | Date : 2014-12-10

Description :

PDF-7f47f | It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the pol… Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)


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[Pub.54NBl] Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) PDF | by Christian Schnee


Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) by by Christian Schnee

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Research for Marketing PDF




by M. Baker : Research for Marketing

ISBN : #0333470214 | Date : 1991-03-20

Description :

PDF-d0475 | An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems…. Research for Marketing


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Research for Marketing by by M. Baker

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Sharing our Lives Online: Risks and Exposure in Social Media by by David R. Brake

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Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time PDF




by Joel Comm : Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

ISBN : #1119021812 | Date : 2015-03-09

Description :

PDF-88407 | Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader’s guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral c… Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time


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[Pub.77Vqz] Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time PDF | by Joel Comm


Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time by by Joel Comm

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When Digital Becomes Human Transformation PDF 79fd5114c

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When Digital Becomes Human: The Transformation of Customer Relationships PDF




by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

Description :

PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73{7cede5156a7efdb1a2df8f9e3d1266df6e08e6cb0628aa36722cb2dc03818fa6} of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships


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Quintessence Strategic Management Survive Business PDF A346ca33e

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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) PDF




by Philip Kotler : The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

ISBN : #3662484897 | Date : 2016-05-19

Description :

PDF-00bdc | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret … The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)


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Global Brand Strategy: World-wise Marketing in the Age of Branding PDF




by Jan-Benedict Steenkamp : Global Brand Strategy: World-wise Marketing in the Age of Branding

ISBN : #1349949930 | Date : 2017-01-04

Description :

PDF-073ac | Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home mar… Global Brand Strategy: World-wise Marketing in the Age of Branding


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[Pub.92fBN] Global Brand Strategy: World-wise Marketing in the Age of Branding PDF | by Jan-Benedict Steenkamp


Global Brand Strategy: World-wise Marketing in the Age of Branding by by Jan-Benedict Steenkamp

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The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It PDF




by Starr Hall : The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It

ISBN : #1599184230 | Date : 2011-07-08

Description :

PDF-97df5 | Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, … The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It


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The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It by by Starr Hall

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Net Ready PDF




by Amir Hartman : Net Ready

ISBN : #0071352422 | Date : 1999-11-26

Description :

PDF-c655e | It is hard to open a newspaper or listen to a news report without being innundated with information about Internet business. The opportunites are endless, but the realities are harsh. One of the most brutal is that few companies, regardless of size or reputation, have truly succeeded in e-commerce. A rare exception to this is CISCO Systems. This volume shows business managers how to exploit the po… Net Ready


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Net Ready by by Amir Hartman

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Product Managers ToolkitAE Methodologies Professionals PDF 4ce902813

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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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[Pub.57Jnm] The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF | by Gabriel Steinhardt


The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) by by Gabriel Steinhardt

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The Advertising Effect: How to Change Behaviour PDF




by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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[Pub.87uiz] The Advertising Effect: How to Change Behaviour PDF | by Adam Ferrier


The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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Speedmailing Turn Your Work Enemy PDF 9b012a31e

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Speedmailing: Turn your work enemy into your best work tool PDF




by Richard Wolfe : Speedmailing: Turn your work enemy into your best work tool

ISBN : #129214226X | Date : 2016-10-09

Description :

PDF-b6fca | DREAMING OF AN EMPTY INBOX, BUT DON’T KNOW HOW TO MAKE IT HAPPEN?   We’re bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email – and get back to your job – in five simple steps.   Email doesn’t have to be overwhelming. With Speedmailing’s fi… Speedmailing: Turn your work enemy into your best work tool


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[Pub.77mys] Speedmailing: Turn your work enemy into your best work tool PDF | by Richard Wolfe


Speedmailing: Turn your work enemy into your best work tool by by Richard Wolfe

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